Will Junior’s Win Result in Increased Ticket Sales and TV Ratings?

TV Times – Will Junior’s Win Result in Increased Ticket Sales and TV Ratings?

WILL JUNIOR’S WIN RESULT IN INCREASED TICKET SALES AND TV RATINGS?

It took Dale Earnhardt, Jr., four years to climb out of his slump, and, boy, was it a celebration! His detractors can now see that this spunky driver is not a quitter by any means, and curious watchers will now be catching Junior’s every move and will be critiquing his performance.


Also very pleased must be the “suits” in NASCAR who think that Junior’s slump had a lot to do with poor ticket sales and low TV ratings. More than likely in upcoming weeks, sales of tickets and TV ratings may see a slight bump, but that’s not all there is to the story.

One driver’s nonperformance isn’t the entire reason for poor ticket sales. A more realistic factor is the deep recession that has put entertainment dollars on hold. Overall, the cost of living has increased to such a point that most fans are just trying to keep their heads above water, and going to the races has been out of the question for them. Things are not going to significantly change for NASCAR ticket sales until the economy gets much better. And even if and when that happens, the NASCAR hot ticket may be a thing of the past, at least that’s what some are prognosticating.

We’ve been reading the news and gossip that’s currently making its rounds in the world of motorsports. The IZOD Indy Car race for China has been scratched, and the sanction’s front office is looking for a quick replacement, like Road America. But is there enough time left in order to promote that particular race and to push tickets sales? And one of the movers and shakers in Indy Car is looking for a change at the top. Also the title sponsor, IZOD, is looking to sever their contract with Indy Car. Indy Car team owner and race promoter Michael Andretti will continue with making the Milwaukee race part of the IZOD Indy Car schedule. According to reports, tickets for the 2013 race go on sale this week.

USA Today had a half-page piece on the Kentucky Derby and a new plan on how the future 20 entries will qualify for that classic horse racing event held at Churchill Downs. On perusing it, it’s plain to see that it’s similar to the NASCAR’s Chase To The Nextel Cup. That should please NASCAR’s Brian France. Isn’t it said that imitation is the greatest form of flattery?

1983 Winston Cup champion Bobby Allison, voted NASCAR’s most popular driver eight times and one of the sport’s most engaging storytellers, will kick off the Saratoga (NY) Automobile Museum’s series of four “Meet and Greet” programs on July 18. The events are an addition to the museum’s new Chevrolet-sponsored “From Moonshine to Millionaires – NASCAR’s History, Heroes and Technology” exhibit. Set for a 6 p.m. opening, with a $15 admission charge, the program will be held in a tent on the museum grounds and will feature an autograph session along with Allison’s remembrances of his stellar career.
Check jayski.com to see what’s happening in the world of motorsports this weekend.
Note: Information for this story came from personal notes and press releases.

Article by Mike Irwin (http://www.motorsportsnews.net/)

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